It is very, very difficult to increase the popularity of your blog. Your blog is not a particularly exciting thing. Even people who are fond of reading are not going to purposefully spend hours and hours reading the spewing of every blogger who feels that his or her voice needs to be heard. The truth is that bloggers have a very hard time increasing their blog popularity. Most blogs do not last for longer than two years because people simply get tired of not having their blog attended.
Here are some tips to help you get people to your blog, and to help them continue to return to your blog every week.
1. Post at the same time every week
This type of routine and consistency will allow the readers to know where they stand. They will be able to rely on you and will not have any questions about when to expect your next blog post. People are creatures how enjoy routine, and they do not like the erratic or the unexpected. It is your job to make sure that you post every week at the same time. If you do this then you can expect a lot of people to return to your blog on a routine basis.
2. Set up an RSS feed
An RSS feed is going to keep people coming back to your blog. Your popularity is not based upon how many new readers you can get. It is based upon how many people you can get to return week after week. So make sure you set up an RSS feed. It will allow people to see when your new post is available to view. It also reminds people that you exist so that they are more likely to return one day.
3. Mention your blog on Twitter
A quick reminder that you have a blog and a link to it once per week will soon have people visiting your blog from Twitter. It is going to be a slow process, but eventually, one-by-one, your followers on Twitter are going to try looking at your blog. Do not mention your blog too often, as people may become sick of hearing about it.
4. Show a snippet of your newest blog on Facebook
This is a great way of increasing the popularity of your blog because it is free, and because Facebook is heavily attended. You can do this via your Fan Page (recommended) or via your personal Facebook page. However you wish to do it, you will find that it generates traffic to your blog and will make your blog more popular.
The best technique you can use is to show just the introduction, but leave a “cliff hanger” to act as your “hook.” The “hook” is something about your marketing that draws people in and makes them want to read your blog. The “cliff hanger” is the motivation for them visiting. You show them a snippet of the blog, but it builds a question within it.
The question does not have to be a strong one; in-fact subtlety is a virtue. The reader gets to the end of the snippet and you pose the question. The reader then has to visit your blog to find the answer. Again, if you are subtle, then you will be less offensive and more likely to gain readers.
Affiliate advertise your blog
This is a way of increasing your blog popularity, although it is going to be expensive. The fact is that your blog is not something that is going to bring you a lot of money, so you cannot justify the expense of affiliate advertising with any sort of income from the blog.
Nevertheless, you will find that affiliate advertising is a great way of making your blog more popular. You will gain much targeted traffic from your adverts, which will bring you readers. These readers are part of a targeted readership and so are more likely to be interested in your blog and become regular viewers.
Guest blog on other people’s blogs
This is a way of stealing the viewers of other people’s blogs. You write a few guest posts and upload them onto other blogs. Obviously, you need the permission of the blog owner; nevertheless, you may find it a very good way of making your blog more popular.
If you find blogs that are similar to your won, then you are going to find that a lot of their viewers will migrate over to your blog. You may also note that the link you install on the other blog is going to improve the search engine friendliness of your own blog.
The guest post is written by Sonia Jackson from http://www.essays.mightystudents.com She writes essays on different topics and can give you useful advice.